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Pentax RumorsRumoursYou don’t have to be a paying member to get discounts from those brands You don’t have to be a paying member of a website in order to get discounts from certain brands – here is an updated list of photo gear promo codes you can use.

Pentax RumorsRumoursThe Ricoh GR IV 30th anniversary edition camera kit is now available for pre-order The new Ricoh GR IV 30th anniversary edition camera kit is now available for pre-order: B&H Photo (coming soon) WEX Photo Foto Erhardt Here is what’s included in the kit: Limited-edition GR IV…

Pentax RumorsRumoursRicoh released additional information on the upcoming GR IV 30th anniversary edition camera kit Ricoh released additional information on the upcoming GR IV 30th anniversary edition camera kit: Ricoh Imaging Releases RICOH GR IV 30th Anniversary Edition Kit Limited-edition special model…

Pentax RumorsRumoursRicoh is developing a new series of Pentax DSLR K-mount cameras based on an entirely new concept Ricoh officially announced that it is developing a new series of Pentax DSLR K-mount cameras based on an entirely new concept.

Pentax RumorsRumoursNew Squarehood accessories for Ricoh GR IV cameras Squarehood released several new accessories for the Ricoh GR IV camera (more GR IV accessories can be found here): New wooden Squarehood grip for the Ricoh GR IV.

Pentax RumorsRumours2025 DSLR camera shipment ranking (Pentax at #3 spot with 10,000 units) Here is the 2025 DSLR camera shipment ranking taken from the latest edition of the Japan Company Handbook Industry Map 2027 Edition Canon: 580,000 units Nikon: 60,000 units Pentax: 10,000 units…

Pentax RumorsRumoursThe Pentax K-1 Mark II camera and HD Pentax-D FA 24-70mm f/2.8 ED SDM WR lens are now officially discontinued Japanese retailers confirm that the Pentax K-1 Mark II camera and HD Pentax-D FA 24-70mm f/2.8 ED SDM WR lens are now officially discontinued (more discontinued Pentax products are listed on this…

Pentax RumorsRumoursWhat else is new? DxO released PhotoLab 10 (coupon code included) New products from Godox: MA2 flexible twin macro & LT1 Creative Pixel LED lights Report from Japan: the top 10 used cameras with the biggest price…

Pentax RumorsRumoursRicoh announces the development of a GR IVx camera with a newly designed 40mm lens Ricoh just announced it is developing a GR IVx camera with a newly designed 40mm lens (check for pre-orders). Update #1: the new GR IVx is already listed at B&H Photo.

Pentax RumorsRumoursB&H is now selling refurbished Pentax K1000, KM, and KX SLR film cameras with 50mm lenses B&H is currently selling refurbished Pentax K1000, KM, and KX SLR film cameras with 50mm (f/1.7 or f/2) lenses.

Pentax RumorsRumoursRicoh removed AI slop from the official website (non-existent Ricoh GR camera with EVF) After my social media posts on Saturday (Facebook and X), Ricoh removed an AI-generated picture of a non-existent Ricoh GR camera with an EVF from the official website.

Pentax RumorsRumours2025 digital camera shipment market share: Ricoh at 2.1%, up 1.3% from 2024 Here is the 2025 digital camera shipment market share from the latest Nikkei Industry Report: 2025 Camera Shipment Ranking Canon: 4.5 million units (45.7%, +2.5%) Sony: 2.42 million units (24.6%…

Pentax RumorsRumoursWhat else is new? The major new Luminar Prime Fall Upgrade 2026 is now available for pre-order with a 50% off early-bird price MyBoook.com is a new website & gallery builder that automatically syncs with Adobe…

Pentax RumorsRumoursChristopher Nolan modified a Pentax 6×7 medium format camera to serve as a director’s viewfinder for The Odyssey movie Christopher Nolan is famous for his commitment to large-format film, especially 15-perf 65mm/70mm IMAX.

Pentax RumorsRumoursThe Ricoh Pentax WG-90 waterproof shock-resistant camera is discontinued, a new model will be announced at the end of the year I received information that the Ricoh Pentax WG-90 waterproof shock-resistant camera (see previous coverage) is now discontinued and that a new model will be announced at the end of the year.

Pentax RumorsRumoursReport: a new Pentax DSLR camera is already in production Kimio Tanaka recently doubled down on his previous reports about a new Pentax DSLR camera by commenting that production has already started: It is still not clear what exact model the new Pentax…

Pentax RumorsRumoursRicoh Q1 financial report: “Cameras performed well and increased earnings, primarily on strength of Ricoh GR series demand” Ricoh released its FY2026 Q1 financial report. Here is a quote that refers to the camera division (part of the “other” reporting): Other Other segment sales were ¥12.2 billion and increased by 39.5%…

Pentax RumorsRumoursThe Pentax 17 & Pentax Spotmatic SP film 1:1 wooden replica cameras are now $40 The Pentax 17 and Pentax Spotmatic SP film 1:1 wooden replica cameras are now $40: Pentax 17 35mm half-frame film camera (available also on eBay) Asahi Pentax Spotmatic SP SLR film camera (available…

Pentax RumorsRumoursThe rights to the Pentax trademark now belong to Ricoh Imaging The rights to the Pentax trademark now belong to Ricoh Imaging: From 1 October 2011, the date on which Hoya sold Pentax’s imaging business to Ricoh, until recently, searches of various trademark…

Pentax RumorsRumoursWhat else is new? Aftershoot sale: up to 40% off annual plans Here are the top 10 best-selling compact digital cameras for the first half of 2026 in Japan New Godox Lux Junior II retro camera flash launched for Sony…

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About

The small bracket on top of every camera, from a phone rig to an ARRI.

The hot shoe is where the flash goes, and the microphone, and the monitor, and whatever the next decade bolts on. Every camera has one and nobody photographs it. This magazine is named after it because that is where the whole business meets: the body, the glass, the light, the sound, and the person holding it.

I shot news in Gothenburg for nine years and documentary for hire after that, then stopped taking assignments to write about the tools. Since 2021 I live in Tokyo, ten minutes from the used-camera shops of Shinjuku, which is not an accident: Canon, Nikon, Sony, Fujifilm, Panasonic, Ricoh and Sigma make almost everything worth pointing at a subject, and their own press writes about it first, in Japanese. So this magazine reads it there, and in German, French, Italian and Spanish, and in English from the reviewers who actually put a card in the slot — around eighty sources and thirty channels, counted and plotted so you can see what is moving.

Bodies and lenses, cinema cameras and drones, film and the darkroom, firmware and the software that finishes the picture, the rumours before the launch and the reviews after it, and the photographers and shows the rest of it is for. I test what I write about on a job before a word goes down. I shoot film on Sundays and do not think that makes me interesting.

A story here is a headline, a short excerpt, one picture and the link to whoever reported it. We never reprint the article, and the picture belongs to the photographer or the maker. A story written in Japanese appears in Japanese, as its author set it down; the link goes to the original.

— Mara Lindqvist, Tokyo