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Fuji RumorsRumoursMitakon Zhongyi 45mm F1.4 for Fujifilm GFX First Specs Join Now – Fujifilm GFX Shooters Group We already reported back in May about the following two Mitakon lenses coming for Fujifilm GFX: Mitakon Zhongyi 30mmF2.4 Mitakon Zhongyi 45mmF1.4 We already had…

CameralabsReviewsHasselblad X2D II 100C review The Hasselblad X2D II 100C has a 100 Megapixel medium format sensor, 1TB of built-in storage, IBIS, a refreshingly different UI and a cunning approach to HDR and displays that’s way ahead of rivals.

Fuji RumorsRumoursExhibition of the “GFX Challenge Grant Program 2025” at T3 PHOTO FESTIVAL TOKYO Exhibition of the “GFX Challenge Grant Program 2025” at T3 PHOTO FESTIVAL TOKYO Dates: October 16 (Fri) – October 26 (Mon), 2026 (Open throughout the day) Venue: KYOBASHI EDOGRAND 1F Galleria…

Mirrorless Rumors

Mirrorless RumorsRumoursDavid Imel Says Hasselblad Tried to Force Talking Points Into His X2D II Review In a recent interview, David Imel described being approached to review the Hasselblad X2D II. The opportunity came with a significant condition: they gave him a list of specific points he had to…

Phase OneMakersPhase One introduces Next-Generation Aerial Systems A modular, best-in-class imaging platform combining advanced camera technology, optimized processing workflows, mission planning and flight management, alternative IMU options, climatized system…

Phase OneMakersHow aerial camera calibration works at the Phase One Calibration Lab Accurate aerial mapping starts with calibration. Explore how Phase One performs metric camera calibration and flight validation. Learn more.

Phase OneMakersPreserve Today for Tomorrow: Phase One Introduces the iXH 250MP Camera System Preserve Today for Tomorrow: Phase One Introduces the iXH 250MPCamera System. Instant Image Quality for Large-Scale Digitization

Pentax RumorsRumoursChristopher Nolan modified a Pentax 6×7 medium format camera to serve as a director’s viewfinder for The Odyssey movie Christopher Nolan is famous for his commitment to large-format film, especially 15-perf 65mm/70mm IMAX.

Phase OneMakersPhase One introduces iX Process – a new standard for simplified, high-performance mapping workflows Home Phase One introduces iX Process – a new standard for simplified, high-performance mapping workflows

Lensrentals BlogReviewsShooting MotoGP at Circuit of the Americas with the Fujifilm GFX100S II: A Field Review Let me be upfront about something: bringing a large-format camera to a MotoGP weekend is, on paper, a fool’s errand.

Phase OneMakersBeyond the Frame – Phase One Stories: Meet Dr. Mohsen Miri, Director of Strategic Partnerships As director of strategic partnerships at Phase One, Mohsen is dedicated to building meaningful collaborations that move the geospatial industry forward.

November 11, 2025

Phase OneMakersPhase One joins EAASI as full member The European aerial mapping sector grows stronger with Phase One joining EAASI, European Association of Aerial Surveying Industries.

October 21, 2025

Phase OneMakersPhase One Featured in GIM International: Sensor Fusion transforms aerial mapping Achieve high-resolution corridor mapping with Phase One sensor fusion technology. See how LiDAR and RGB data create digital twins.

October 17, 2025

Phase OneMakersPhase One unveils a powerful lineup of innovations at Intergeo 2025 Explore Phase One’s new aerial camera and drone integrations revealed at Intergeo 2025. See how imaging innovation drives geospatial mapping!

October 7, 2025

Phase OneMakersTerX Aero and Phase One set a new benchmark, delivering an unmatched combination of accuracy, resolution, and performance TerX Aero sets a new benchmark in drone mapping accuracy with Phase One P5. See how this innovation redefines imaging precision.

October 6, 2025

Lensrentals BlogReviewsA Technical Review of the Fujifilm GFX 100RF The Fuji GFX 100RF arrived from Lensrentals.com looking brand new. The first surprise was how compact it felt compared to the other GFX cameras.

September 18, 2025

Casual PhotophileFilmFuji GA645Zi Professional Review: Releasing Control Jeb shoots some Kodak Portra through the Fuji GA645Zi, an unusual medium format with a point-and-shoot sensibility.

August 25, 2025

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About

The small bracket on top of every camera, from a phone rig to an ARRI.

The hot shoe is where the flash goes, and the microphone, and the monitor, and whatever the next decade bolts on. Every camera has one and nobody photographs it. This magazine is named after it because that is where the whole business meets: the body, the glass, the light, the sound, and the person holding it.

I shot news in Gothenburg for nine years and documentary for hire after that, then stopped taking assignments to write about the tools. Since 2021 I live in Tokyo, ten minutes from the used-camera shops of Shinjuku, which is not an accident: Canon, Nikon, Sony, Fujifilm, Panasonic, Ricoh and Sigma make almost everything worth pointing at a subject, and their own press writes about it first, in Japanese. So this magazine reads it there, and in German, French, Italian and Spanish, and in English from the reviewers who actually put a card in the slot — around eighty sources and thirty channels, counted and plotted so you can see what is moving.

Bodies and lenses, cinema cameras and drones, film and the darkroom, firmware and the software that finishes the picture, the rumours before the launch and the reviews after it, and the photographers and shows the rest of it is for. I test what I write about on a job before a word goes down. I shoot film on Sundays and do not think that makes me interesting.

A story here is a headline, a short excerpt, one picture and the link to whoever reported it. We never reprint the article, and the picture belongs to the photographer or the maker. A story written in Japanese appears in Japanese, as its author set it down; the link goes to the original.

— Mara Lindqvist, Tokyo